At Business Design Corporation (BDC), we’ve spent decades perfecting the art and science of building process-driven businesses. Our mission is simple — to help entrepreneurs create companies that run with the consistency, quality, and scalability of the world’s best organizations, without depending on the owner to keep them afloat.

We’re best known for TouchStone, the original SOP management software, launched over 20 years ago. TouchStone was the first platform of its kind, built specifically for small businesses to document, organize, and implement their Standard Operating Procedures. Since day one, it’s been developed for and with small business owners, constantly evolving to meet the realities of running and scaling a company. Today, TouchStone is more than just SOP software — it’s becoming a vehicle for AI-built processes and measurable results, enabling owners to instantly generate, customize, and deploy proven systems while tracking performance in real time.

Rooted in the E-Myth Philosophy

Our work is grounded in decades of experience delivering The E-Myth Mastery Program, inspired by Michael E. Gerber’s landmark business methodology. We’ve taken the core E-Myth principles — clarity of vision, organizational structure, role-based processes, and measurable results — and embedded them into TouchStone, giving business owners a proven blueprint for building an “E-Myth business” with the added power of modern technology and AI-driven efficiency.

Our Systemization Advantage

What truly sets us apart is our unmatched systemization expertise. We’ve spent decades helping businesses move from chaos to control, from owner-reliance to scalable operations. This depth of experience gives us — and our clients — a competitive advantage that no other SOP platform can match.

For TouchStone users, this means you get more than just software. You get:

• Unlimited Training – Live, instructor-led sessions to ensure you and your team master the system.
• Hands-On Support – Real people, walking you through every step, from your first login to your full company rollout.
• Proven Best Practices – Access to processes, templates, and strategies refined over decades.

We don’t just sell software — we partner with you to ensure it’s implemented, adopted, and producing measurable results.

The Team

Meet the people who make it happen.

Michael Mills

President

Michael was a Certified E-Myth Consultant and the inventor of the Systemsscaping® Program, a groundbreaking approach to visually mapping and designing an entire business for maximum efficiency and scalability. With decades of consulting experience and deep marketing expertise, he has helped countless small business owners transform from people-dependent to process-dependent organizations. Michael’s work blends timeless business principles with innovative marketing strategies and technology, driving the evolution of TouchStone into an AI-powered process platform that delivers measurable results.

Shannon Brodie

Managing Director & COO

Shannon has over a decade of experience delivering the E-Myth Mastery Program, working closely with hundreds of business owners to map, document, and refine their systems. During her time with E-Myth Worldwide, she contributed to the creation of the original E-Myth Mastery curriculum. Shannon is also the inventor of the TouchStone Business System, the original SOP management software built specifically for small businesses. At BDC, she oversees client success, partner programs, and operations — ensuring every business owner has the tools, guidance, and confidence to build a business that works without them.

Tim Muzzin

Software Engineer

Tim has served as BDC’s Lead Engineer and Architect for over 20 years, playing a pivotal role in the creation, evolution, and ongoing innovation of the TouchStone platform. His deep technical expertise and commitment to building user-friendly, scalable solutions have ensured that TouchStone remains at the forefront of SOP management software. Tim continues to lead development efforts, integrating new features — including advanced AI capabilities — that make TouchStone more powerful and valuable for small businesses worldwide.

Why We’re Different

• The Original SOP Platform – TouchStone has been innovating SOP management for over 20 years.
• Proven E-Myth Experience – Leadership deeply rooted in the E-Myth philosophy and practice.
• Systemization Expertise – Decades of business process consulting give us — and our users — a competitive edge.
• Unlimited Training & Handholding – We stay with you until you succeed.
• AI-Driven Innovation – A platform for AI-generated processes, real-time tracking, and continuous improvement.
• Small Business Focus – Designed specifically for the unique needs of small business owners.

Our Promise

When you partner with Business Design Corporation, you gain more than technology — you gain a proven methodology, decades of small business expertise, and a team dedicated to helping you create a business that works without you. With TouchStone, your systems live in one place, your team knows exactly what to do, and AI helps you stay ahead of the curve.